UX & PRODUCT
DESIGNER
Strategically bridging the gap between human experiences & technology.
Chaela’s Areas of Expertise
UX + Product Design
I design the full user experience—from understanding the problem to building intuitive solutions that make complex tasks feel effortless
UI + Visual Design
Bringing brands to life through cohesive visual systems, creative storytelling, and polished interfaces that elevate the user experience
Product Strategy
Connecting user needs to business goals through collaboration, roadmap planning, and data-informed decisions
User Research
Understanding users through testing, workshops, and interviews to uncover insights that shape better design decisions
Past Case Studies
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Taking an ambiguous business request & creating a feasible solution with operational buy-in, improving KPIs by 44%.
UX Designer | Powersports E-commerce | 2024-2025
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Turning a third-party iframe into a streamlined, data-driven credit application, boosting completion rates by 40% and resulting in the flow to be used by over 100 franchise locations.
Lead UX Designer | Automotive E-commerce | 2023–2024
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Automating a fragmented account creation & login system, streamlining operations from manual tasks.
Lead UX Architect | AgTech B2B SaaS | 2022-2023
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Building an e-commerce website for an 8-year artistic multimedia project communicating artistic vision with user clarity in mind.
UX Designer & Developer | Arts & Culture E-Commerce | 2024–2025